This important topic was our most popular teach and learn event to date. We had registrants from 16 countries who wanted to learn more.
JoAnn gave tremendous value on the webinar, as well as in her follow up.
I highly recommend you take her 2- minute quiz to find out if you are minimising. Her website with other useful downloads is here.
JoAnn says “Please ask the participants to listen to their recordings with their three brand adjectives in mind and determine whether their current word choices are in line with their brand, while making note of any word choices that may be undercutting them.” This was such a useful activity to do live on the webinar.